Specific Goals for Ethical Conduct

Approved by SCAJ Board of Governors 12-3-92

The SCAJ adopts the following goals for ethical conduct for its membership. Members of the SCAJ have long dedicated themselves to protecting the rights of victims who suffer needless injury or death because of wrongful conduct.

All SCAJ members have a responsibility to abide by the Code of Professional Responsibility adopted by the South Carolina Supreme Court. SCAJ does not regulate the conduct of lawyers. Regulation of the conduct of lawyers is the responsibility of the Supreme Court of South Carolina. However, SCAJ members are especially mindful of the rights of all citizens of this state and state in the clearest possible terms a commitment to ethical conduct calculated to protect all individuals from intrusive and unethical practices.

  1. No SCAJ member shall personally, or through a representative, contact any party, or an aggrieved survivor, in an attempt to solicit a potential client when there has been no request for such contact from the injured party, an aggrieved survivor, or a representative of either, or the injured parties' union representative.

  2. No SCAJ member shall go to the scene of an event which caused injury unless requested to do so by an interested party, an aggrieved survivor, a representative of either, or by an attorney representing an injured party or survivor.

  3. No SCAJ member shall initiate a television appearance or initiate any comment to any news media concerning an event causing injury within 10 days of the event unless the SCAJ member is representing an aggrieved party or forgoes any financial return from the compensation of those injured or killed, provided, however, that an individual designated by a bar association to state the official position of such bar association may initiate such media contact to communicate such position.

  4. No SCAJ member shall personally, or through an associate attorney, file a complaint with a specific ad damnum amount unless it is beneficial to the client's case and/or based upon a good faith evaluation of facts which the member can demonstrate.

  5. No SCAJ member shall personally, or through a representative, make representations of trial experience or past results of litigation either of which is any way false or misleading.

  6. No SCAJ member shall personally, or through a representative, initiate personal contact with a potential client (who is not a client, former client, relative or close personal friend of the attorney) for the purpose of advising that individual of the possibility of an unrecognized legal claim for damages unless the member forgoes any financial interest in the compensation of the injured party.

  7. No SCAJ member shall file or maintain a frivolous suit, issue, or position. However, no SCAJ member should refrain from urging or arguing any suit, issue or position that he believes in good faith to have merit.

  8. The SCAJ Board of Governors officially condemns attorneys or legal clinics who advertise for clients in personal injury cases and who have no intention of handling the cases themselves, but do so for the sole purpose of brokering the case to other attorneys. Any SCAJ member who enters a contract of representation on behalf of a claimant shall, at the time of retention, fully advise the client, in writing, of al relationships with other attorneys who will be involved in the representation, the role each attorney shall play, and the proposed division of fees among them. The client shall also be promptly advised of all changes affecting the representation.

  9. SCAJ believes that no lawyer should use inappropriately dramatic music, unseemly slogans, hawkish spokespersons, premium offers, slapstick routines or outlandish settings in advertising because doing so does not instill confidence in the lawyer or legal profession and undermines the serious purpose of legal services and the judicial system.

  10. SCAJ believes that no lawyer should advertise to attract legal matters, which he or she is not competent to handle.

  11. No SCAJ member shall knowingly share a fee with another attorney, whether an SCAJ member or not, who obtained the representation by conduct which this code prohibits.

  12. No SCAJ member shall solicit a potential client in any manner allowed by Rule 7.3 of the South Carolina Rules of Professional Conduct for at least twenty (20) days after the date of an event which caused injury.


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The South Carolina Association for Justice (SCAJ) was founded over 50 years ago by a small group of trial lawyers. Since then, our mission has been to serve our members and those we are sworn to protect.  We work to uphold and defend the constitutions of our state and nation. We fight tirelessly to protect the rights of the individual; to seek justice through open and fair courtrooms; to resist unjust laws; to support policies that hold wrongdoers accountable; to strengthen the civil justice system through education; and to uphold the highest standards of ethical conduct and integrity in the legal profession.


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